FOR FOUNDERS WHO'VE EXHAUSTED THEIR EXISTING MARKET:

Win customers who weren't even looking for you.

We find big ideas that put you in front of as many people as possible. So you can stop competing within your category. And 100X your growth beyond it.

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Great big ideas get everyone on the most profitable page.

Growth stalls when everyone has a different idea of what you’re selling. Marketing plays messaging roulette. Your sales team develops its own pitch. And prospects hear three different versions of the same story.

A strong Big Idea fixes that. It aligns your team and gives the market a clear reason to care.

Using our Big Idea Reframe, we go inside your business and find the differentiated value that runs through your positioning, messaging, and culture. Then we turn into a messaging hierarchy that helps you grow beyond compare.

Team Workshops

I help your team get aligned on messaging by developing the four pillars of your revenue-accelerating big idea. Book in-person or virtual. Starts at $35K.

Consulting

What's going on in your business right now that's slowing your growth? I'll help you solve your marketing puzzle with my 12-point diagnostic.

Bespoke services

Bring me in to find your winning big idea and turn it into a comprehensive messaging and positioning matrix. Copy add-ons available. Starts at $25K.

Margie Davis-Remmers

Founder of Akadian

"Abi is an exceptional strategist. She rolls up sleeves and becomes part of the team. The outcome for me was a $600K launch and a resulting month that nearly outpaced all our sales the previous year."

Rina Nur

Founder of Radbee

"Abi took a very structured process to make background research, and customer research, and suggested a positioning and messaging approach that is fresh and focused."

Petra Fisher

Founder of Petra Fisher Movement

"Other writers have really struggled to describe the value that we offer (it can be technical) but she's nailed it consistently We've learned a lot and levelled up our business in terms of collecting data and understanding our numbers."

For coaches with 7-figure (evergreen) ambitions

I made a name for myself helping coaches and course creators crack the challenge of consistent sales. We take on ONE new client for a funnel build a quarter. Click any one of the headings below for more info.

Where we spent 10 years helping coaches become millionaires.

The mastermind that helps you master consistent sales.

The book on evergreen funnels that convert.

The free workshop that helps you build a winning masterclass.